Academic Programs and Majors

DEREE College - Academics - Academic Programs and Majors

Marketing Management


Credit Hours
  General Education44
Required: 
EN 1010 Introduction to Academic Writing3
EN 1111 Academic Writing3
EN 1212 Academic Writing and Research3
 
Two courses in natural science with laboratory 8
 
CS 1070 Introduction to Information Systems - Level 43
 
Humanities9
Selected from at least two of the following:
archaeology, art history, history, literature, classical literature, music, philosophy, theatre history		 
 
Social Sciences6
Selected from at least two of the following:
anthropology, economics, political science, psychology, sociology		 
 
EC 1000 Principles of Microeconomics - Level 43
MA 1001 Finite Mathematics3
MA 1105 Applied Calculus - Level 43
 
  Business Core48
Required: 
EN 2342 Professional Communication - Level 53
PH 2005 Business Ethics - Level 53
EC 1101 Principles of Macroeconomics - Level 43
MA 2118 Statistics for Business and Economics I - Level 43
MA 2219 Statistics for Business and Economics II - Level 53
AF 2006 Financial Accounting - Level 44
AF 3105 Principles of Finance - Level 53
AF 3116 Managerial Accounting for Decision Making - Level 53
BU 2002 Business Legal Issues - Level 42
CS 2179 Business Information Systems - Level 43
IB 2006 International Business - Level 43
MG 2003 Management Principles - Level 43
MG 2034 Organizational Behavior and Human Resource Management - Level 53
MG 3343 Operations Management - Level 63
MG 4740 Business Strategy - Level 63
MK 2050 Principles of Marketing - Level 43
 
  Concentration30
Required 
MK 3159 Consumer Behavior - Level 53
MK 3358 Marketing Research - Level 63
MK 3554 Marketing Management - Level 63
MK 4860 Marketing Topics and Strategies - Level 63
 
One of the following:3
MK 3152 Personal Selling - Level 5 
MK 3156 Retailing - Level 5 
 
Three of the following:9
MK 3145 Sales Promotion Management - Level 6 
MK 3153 Sales Management - Level 6 
MK 3155 Business Marketing - Level 6 
MK 3157 International Marketing - Level 6 
MK 3162 Marketing of Services - Level 6 
 
Two additional courses in marketing6
 
  Electives6
  TOTAL: 128

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The American College of Greece-DEREE College, a non-profit Center of Post Lyceum Education, admits students of any race, color and national or ethnic origing and does not discriminate in its programs.