American College of Greece Deree

Courses

DEREE College - Academics - Course Descriptions

MK 3554

Marketing Management - Level 6

Basic marketing functions, institutions, and concepts in the creation and distribution of goods and services. Formulation and implementation of marketing strategy, product policy, distribution channels, pricing, and management of integrated marketing programs.

Prerequisites: MK 2050 MA 1001 MA 2118 AF 2006 AF 3116

UK Credits: 15
US Credits: 3/0/3

6 Gravias Street

GR-153 42 Aghia Paraskevi

Athens, Greece

Phone: +30 210 600 9800

Center of Post-Lyceum Education
The American College of Greece-DEREE College, a non-profit Center of Post Lyceum Education, admits students of any race, color and national or ethnic origing and does not discriminate in its programs.