Courses

DEREE College - Academics - Course Descriptions

MK 4860 Marketing Topics and Strategies - Level 6
  This is the capstone course of the Marketing Management emphasis that synthesizes knowledge from prior marketing management courses with emphasis in the development of corporate marketing strategies and plans through analysis and implementation of the strategic management process. Involves: environmental, competitive, and financial analysis to identify marketing opportunities. Allocation of resources through multifactor matrices. Presentation of special topics and the use of advanced marketing cases.
 
Prerequisites:   MK 2050 MK 3554 MK 3358 MA 1001 MA 2118 MA 2219 AF 2006
 

UK Credits:   15 		 

US Credits: 3/0/3		  

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