GRADUATE PR PRACTICUM: SUCCESS STORIES BY WEBER SHANDWICK

The MA in Communication invites you to the Graduate PR Practicum: Success Stories by Weber Shandwick.

Join us at the Graduate School of Deree-The American College of Greece for a professional Communication workshop with seminar presentations by the experts of Weber Shandwick Athens, a leading PR firm.

Monday 21 and Tuesday 22 November 2011, 18:00-21:00

7^th Level Auditorium, Aghia Paraskevi Campus

Program:

Monday 21st

• Presentation entitled: “Socializing brands”

              Service: Online PR –New trends

              Presenter: Christina Koutromanou, Account Manager Weber Shandwick

• Case study: Pepsi Refresh Project

             (Platinum SABRE Award for the best public relations program of 2011)

              Presenter: Christina Koutromanou, Account Manager Weber Shandwick

Tuesday 22nd

• Presentation entitled: “Drive word-of-mouth around Greece”

             Service: Brand Communication/Consumer PR

             Presenter: Gina Roumpakou, Account Manager Weber Shandwick

• Presentation entitled: “Establish a new player in the market”

             Service: Corporate Communication

             Presenter: Athina Papaioannou, Account Executive Weber Shandwick